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Celebrating the economic impact Taylor Swift‘s brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets. Part 1 takes a look at Taylor‘s bold, strategic moves to reclaim her artistry, challenge industry norms and empower other artists. Plus, how Taylor‘s latest romance has brought a new wave of fans and attention to the NFL to boost ratings.
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