The Swift Effect - A New Era -

This episode explores Swift‘s impact on the rise of fan-led media, the growth of Swift-focused journalism, and the way traditional outlets approach coverage of her work. As the she embarks on the next phase of her groundbreaking career with her highly anticipated new album and exciting personal news, it reveals how the icon has redefined the balance of power between artist, audience, and press.

Celebrating the economic impact Taylor Swift‘s brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.