Marketplace Africa - Marketplace Africa: Preserving ‘The Great Migration‘ in Kenya; Alex Bram - Report / Auslandsreportage

As tourist numbers continue to rise worldwide, African wildlife parks are facing unprecedented challenges. In Kenya‘s iconic Masai Mara Reserve, the home of the Great Migration and one of the natural wonders of the world, the number of wildebeest migrating has dropped as tourist numbers have gone up. We take a look at the delicate balancing act required to ensure the preservation of the migration with evergrowing travel demands. Also: ranked one of Africa‘s growing companies by the Financial Times in 2024, Hubtel originally began two decades ago as a messaging company in Ghana. Since then, it‘s turned into an e-payments and commerce behemoth with 23 offices across Ghana. We spoke to CEO Alex Bram about the company‘s pivot towards fintech, growth strategy, and the importance of staying purely self funded within Ghana.